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Exchange Leads with Other Local Businesses - I'm sure most of the local business owners around you would love to get their hands on your customer list for sales leads.Of course you aren't going to give that out to anyone, but if you can find a few other local entrepreneurs you can trust who also have lists of their own, consider exchanging information.Each newsletter is a chance to ask for referrals and cross-sell new products to every single one of your clients.If you don't have time to make a monthly newsletter check out this email newsletter service for insurance agents.Since the transactions are public information it's easily accessible.Your local government website might have the information or you can always look into a lead service that provides information like this. Online Marketing - It's hard to find a better place to generate leads nowadays than online but it can be challenging to manage all the different aspects through different vendors.Chances are decent they won't care since they're leaving the industry and may be open to a fair cash offer. Talk with other local businesses, especially those that are really close to your agency and offer to pay for the cost of a gift certificate to their store once a week or month if they collect business cards for the drawing and give you the contact information.
Want the fax numbers of all the chiropractors in your state? Whatever you want, there's a list company that'll happily sell it to you.
There's no stamp needed because the post office bills you for the postage.
All the agents I knew who liked this idea were captive agents getting the cards for free so if you had to pay for the original printing I'm not sure if the payback is quite as worthwhile.
Email Your Clients - Is your agency sending out a monthly newsletter?
If not you're missing a great way to stay in contact with your customers and generate new leads.Here's two of the biggest companies in the space, Cole Information, Haines Insurance Website Bible Book - If you haven't read The Insurance Website Marketing Bible yet you're missing out on a great FREE resource for insurance agents.